Head of Performance Marketing Job Description

What is the role of a Head of Performance Marketing?

The Head of Performance Marketing oversees the development and execution of digital marketing strategies focused on driving measurable results, such as leads, conversions, and revenue. They lead efforts in optimizing paid advertising campaigns across various channels, analyzing data to refine targeting and messaging, and maximizing return on investment (ROI). Additionally, they often manage budgets, collaborate with cross-functional teams, and stay abreast of industry trends to ensure continuous improvement and innovation in performance marketing efforts.

Responsibilities of a Head of Performance Marketing

Develop and implement performance marketing strategies to achieve business objectives, such as lead generation, customer acquisition, and revenue growth.
Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
Lead the optimization of conversion funnels, customer journeys and user experience maximisisng the return on each campaign
Optimize targeting, messaging, and creative assets to improve campaign effectiveness and ROI.
Manage performance marketing budgets, allocating resources effectively and ensuring a positive return on investment based on campaign sucess
Collaborate with cross-functional teams, including marketing, sales, and product, to align performance marketing efforts with overall business goals and priorities.
Stay updated with industry trends, best practices, and emerging technologies in performance marketing.
Lead and mentor a team of performance marketing professionals, providing guidance and support to help them achieve their goals and grow in their roles.

Head of Performance Marketing Requirements

Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree is a plus.
Proven experience in performance marketing, digital marketing, or related roles, with a track record of driving measurable results.
Strong analytical skills and proficiency in data analysis tools and platforms, such as Google Analytics, Facebook Analytics, and marketing automation software.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Strategic mindset and ability to think creatively and analytically to solve complex business problems.
Leadership experience, with the ability to inspire and motivate teams to achieve goals and deliver exceptional results.
Familiarity with A/B testing, conversion rate optimisation and data-driven decision making
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.