Lessons from a CRO: How to successfully transition away from founder-led sales

This week we sat down with Stephen Pendrell, CRO at Qudo (a leading MarTech startup).

After starting his career in media sales at Ebay, he moved into the world of high growth SaaS vendors where he has held several leadership positions at early stage startups such as Adbrain, Trigg Digital and Clint where he has helped build out their sales and revenue engines. 

He specifically brings a wealth of experience helping startups move away for founder-led sales. We covered a whole host of topics, including: How to motivate your team during a downturn, assessing candidates for attitude and how to use creativity to break through in a noisey world.